The LVU Campaign

The following study presents a chronological account of the origins and development of the so-called LVU campaign, both in Sweden and internationally, as well as the links between these dimensions.

The study's empirical material consists mainly of content from freely available social media, with a particular focus on Twitter, Facebook, and YouTube, and is based, among other things, on a daily review of a number of prominent foreign Arabic- and Turkish-language accounts – both prior to the emergence of the campaign, in 2021, as well as during its immense development in 2022.

In addition to this chronological account, a narrative analysis of key themes and narratives that have emerged has also been carried out. Finally, a quantitative account of the spread of the campaign and the issue on social media is also presented, based on aggregated data from the Swedish Institute (SI). The study thus takes a holistic approach to the multiple parallel dimensions of the so-called LVU campaign, with a particular focus on domestic–international links related to information influence activities by non-state actors.