Liubov Tsybulska on Ukraine's Information Environment

In this new interview Liubov Tsybulska shares her perspectives on Russian cognitive warfare, the information environment in and around Ukraine, and the strategic challenges shaping Europe's future security landscape.

A leading voice on hybrid threats and strategic communications

Liubov Tsybulska is a hybrid threat expert and founder of Join Ukraine. For many years, she has worked on issues related to information influence, strategic communications and societal resilience, both within government institutions and civil society.

Drawing on Ukraine's experience since 2014 and the full-scale invasion launched in 2022, she reflects on how societies adapt to prolonged pressure and how information has become a central domain in modern conflict.

Looking beyond today's challenges

The interview also explores a question that is becoming increasingly relevant across Europe: What is the most important conversation Ukraine is having today that the rest of Europe has not yet started?

As Ukraine continues to confront military, societal and informational challenges simultaneously, the country's experience offers insights not only into resilience, but also into the future of security, governance and democratic societies under pressure.

Watch the full interview below.