After the crisis – evaluation time
Retroactive evaluation of how an incident or influence campaign has been managed is important for strengthening the organisation’s ability to deal with future threats. The purpose of the evaluation is to learn new lessons, and awareness of knowledge, strengths and shortcomings.
Malign information influence can damage an organisation’s credibility and decision-making. After dealing with an incident linked to information influence, it is important to reflect on the actions taken to understand what worked well and what could be improved next time.
Planning time for evaluation at an early stage is important. Evaluation helps to improve strategies and methods to enable tackling similar threats in the future. By prioritising learning and continuous improvement, your organisation’s resilience to information influence and other threats is reinforced.
After Action Review (AAR)
A structured evaluation approach is the After Action Review (AAR), whereby relevant employees together review and analyse implemented initiatives to learn lessons. The method leads to an open discussion of experiences and insights, bolstering the team’s collective competence.
Evaluate crisis communication
It is not only the organisation’s handling of an incident that should be evaluated; you should also follow up on your crisis communication.
- What worked well?
- What could be improved?
- Which messages hit home?
After a crisis, it is important to continue to communicate with your target groups.
- How has the situation unfolded?
- What measures are being taken to prevent similar occurrences?
Remaining transparent also after a crisis helps rebuild trust and ensure that long-term communication remains credible.
If the crisis has affected the organisation’s reputation, it is important to work actively to restore trust through transparency and continued dialogue.
Implement lessons learned
For the evaluation to lead to improvement in the organisation, it is important to implement lessons learned in practice. This may include:
- Updating procedures and policy documents for managing information influence.
- Holding training and exercises based on the experiences gained.
- Improving communication strategies to respond faster and more demonstratively to disinformation.
By actively working with these measures, the organisation improves its preparedness and future ability to manage information influence. Also, remember to share insights and experiences with the organisation.
Other elements of the Capability Platform
Learn to recognise the threat
Prepare and reduce vulnerability to malign information influence. Learn to identify risks, prepare communication and create a coordinated internal approach.
Reinforce the organisation
Make use of the knowledge that the organisation has gathered, and develop it. Hold training and exercises to reinforce the organisation.